Come up with an idea

Course overview

Small idea.Big feeling.

Find one moment worth watching. That’s the idea for your 30-second film.

Already got an idea?

Skip to the end

Choose an idea generator

Viral clips

Simple, surprising concepts you want to show a friend.

Cinematic clips

Situations and images you want to see unfold in 30 seconds.

Choose a generator, copy its prompt into your AI chat app, then enter your favorite idea.

Viral clip ideas

Build a viral clip brief

Choose a category and clip structure, or let AI choose. Find a premise worth making.

Content category (optional)

Mix with another category (optional)

Clip structure (optional)

Genres (0–3, optional)Mix

Genre 1

Genre 2

Genre 3

Clip duration

minutes

seconds

Number of ideas

Other instructions (optional)

Your prompt

Open in ChatGPT or copy into your preferred AI chat app. Get a short list of simple, surprising concepts.

Open in ChatGPT

Give me 10 simple purple-cow concepts for complete 30-second AI-generated, viral-style clips for social media. Choose the subject unless the brief specifies one.

Choose a suitable clip structure for each idea; structures may repeat.

Generate the overall premise for the entire clip, not an individual shot. A purple cow is one instantly understandable reversal or collision that transforms a familiar activity or world. A coherent setting, character arrangement, method, or condition can unify the clip; it need not be a strict rule or a single physical effect. Describe what makes the whole experience extraordinary.

Before selecting a concept, check that it naturally suggests several meaningfully different visual moments across the requested duration. Tools, materials, actions, and effects may vary when they express the same coherent premise. Reject ideas that describe only one impressive action or need unrelated gimmicks to fill the clip. Keep these possible moments out of the answer.

Design for AI-generated visuals: the premise should support striking materials, transformations, scale relationships, environments, or interactions appropriate to the brief. AI makes ambitious imagery possible; it is not permission to ignore the selected genre. Keep the visual world coherent and its individual moments readable at phone-screen size without depending on tiny competing details or explanatory text.

Once the overall premise works, favor an immediately readable visual hook and motion that reveals different facets of the idea. Changing form, material behavior, interaction, and satisfying repetition can develop the experience. Visual beauty, wonder, and anticipation can carry a clip without conflict or a story twist.

Give each concept a specific audience appeal: beauty, awe, humor, recognition, unsettling surprise, or a choice people might discuss. Consider why someone would keep watching, replay it, or send it to a friend. Size, randomness, and claims of virality alone do not establish that appeal. Use details that strengthen the central idea.

Explore a larger pool before selecting the requested number. First compare candidates as complete clip premises: are they easy to grasp, exciting to imagine, and rich enough to generate varied visual moments? Then compare visual appeal, a worthwhile use of AI, and a clear reason to watch or share. When the brief fixes a subject, keep it and vary the overall premise. Do not count different shots, props, or renamed effects within the same premise as separate concepts.

Return only a numbered list. Each concept must describe the overall premise in a single plain phrase of 3–10 words. No titles, loglines, shot lists, tutorial steps, setups, payoffs, dialogue, explanations, extra twists, or follow-up questions.

Cinematic clip ideas

Find a cinematic moment

Find a situation you want to see unfold in 30 seconds.

Starting point (optional)